White Papers

We periodically produce white papers that provide research, analysis and opinion on matters of issue to the name, domain and web development communities.
How many domain names are needed globally? (WP17001 issued July 31, 2017)
We are currently working on a second white paper that will look at future technology driven domain potential.


Our first white paper is out, and it uses Fermi problem techniques to provide an estimate of the global need for domain names

. Here is the executive summary, or
click here for the full paper including analysis assumptions and technique.

How many domain names needed globally summary


New issues of white papers are announced on both our
Twitter account and Blog.
Please also refer to our
Report series as well. The reports look at name options in a specific area.