White Papers

We periodically produce white papers that provide research, analysis and opinion on matters of issue to the name, domain and web development communities.
What domain name topics will be hot in 2018? (WP18001 issued Jan 11, 2018)
How many domain names are needed globally? (WP17001 issued July 31, 2017)


Our second white paper is out, and it looks at what domain name topics will be hot in 2018, and for each some thoughts about extensions that will find interest.

As well as crypto-currencies continuing to be popular, we like blockchain, internet of things, nanotechnology, positive psychology (and mental health in general), design and environmental names, along with names suitable for small startups and freelancers.
Click here to read the full report.



Our first white paper is out, and it uses Fermi problem techniques to provide an estimate of the global need for domain names

. Here is the executive summary, or
click here for the full paper including analysis assumptions and technique.

How many domain names needed globally summary


New issues of white papers are announced on both our
Twitter account and Blog.
Please also refer to our
Report series as well. The reports look at name options in a specific area.